How I Intend to Make Money Blogging at EdgeofDavid.com

How I Intend to Make Money Blogging at EdgeofDavid.com
My goal is to make this "edge of David" brand into  a $1-2k income source minimum.

I'm currently self employed and my income comes from being a top rated Fiverr seller, a niche website about teaching abroad and online (which makes money from Amazon Associates, affiliate offers to TEFL courses/online course websites and display ads) and my main business "Website Creative Pro" which I would describe as a full stack online business (website, YouTube, email list, paid products and running paid ads).

Then there is my personal, creative outlet - Edge of David.

When I started blogging here back in 2010 my goal was to become a professional blogger making a full time income. I straight up failed (obviously) because I was giving life advice as goofy, out of shape 26 year old living in Connecticut who had just quite his job and was working one off jobs at Robert Half Account Temps to make ends meet while figuring out his next move.

Not exactly an inspirational life, but I now see how risky that was and how that risk and pain is required for serious change. I eventually went abroad to Thailand to teach English and during that time I built my content marketing business over a few years.

I wasted a lot of time on this site back then to be honest because I didn't understand content marketing, SEO and how my blog would even make money in the first place. But it was a necessary learning experience about content marketing, business and finding your thing - read my post on toxic self help for more about how to know when to quite and when to keep going to you don't waste your life on something.

Edge of David as my creative outlet

So after 2.5 years or so of blogging here, I was able to get this site to about 150 visitors a day, making roughly $80 a month from ads and around $100-200 from affiliate marketing.

Circa 2010 - Designed with the now defunct Headway theme for WordPress. Not bad for a total amateur.

This was great because I was a broke English teacher making 33,000 Baht a month, roughly $850-1000 a month given the exchange rate. This was enough to cover my expenses but not save, so an extra 100-300 USD flowing into my life was clutch.

However, anyone how knows me knows that no way was I content with being some English teacher. This is why I made my popular "teacher trap" video because too many guys get comfortable scrapping by, drinking a big LEO every night and dating some lo-so farm girl they think is a 10, but everyone else sees as a 4.

It genuinely pissed me off when I would go to Bangkok (I lived in Ratchaburi at the time) and not have the funds to go to a nice rooftop bar, always having to worry about how much things cost, having to leave Bangkok on Sunday night for a 3 hour van ride back to Ratchaburi and meeting guys who were living the life I wanted - a life of freedom and self sovereignty.

I didn't give up

I kept trying different things and was ok with acknowledging that all the time and effort I had put into edgeofdavid.com was a learning experience but if I had kept at it, it would become a waste of time.

I had to accept that despite starting in 2010, I was starting over from scratch with a new project. That's a painful realization because time is valuable and you want things to grow, but failure is part of the process like all the clichés state.

So I decided that going forward, I'll always keep this brand as a personal thing. As I live abroad, travel and was growing a business I just needed a place to create. I even started my vlog for the same reason. In the back of my mind I did think that maybe vlogging would be my thing. But like edgeofdavid.com the EOD vlog never took off.

I'm actually thankful it didn't because I love,  absolutely love my current business model of making educational tutorials. The vlog however like the blog did teach me how to make videos which proved essential for my main business however.

Funny how things work out.

Now I want this brand to make money

I enjoy having 3 brands to work on. My niche website on teaching, my main "full stack business of Website Creative Pro and Edge of David. But of all these brands Edge of David is the one that is not really pulling it's weight.

So let me break down the income and how I plan on making money blogging with this website and the vlog:

Revenue streams to make money blogging

Let me breakdown the different revenue streams and what I intend to do in the future to generate over $1K a month USD in revenue from this website and vlog.

I'm going to run display ads on the blog and vlog, incorporate affiliate offers into blog posts and emails, create more private content to get people to become paying members and lightly push a paid product in emails and the bottom of blog posts that rank.

Display advertising

Display advertising is simply running an advertising network on both the vlog and blog.

The blog - $7 a month from AdSense

This blog is powered by Ghost.org so the only network I can add this site too is Google AdSense. From my other sites I can say the Media Vine is the best network overall, however your site needs to be powered by WordPress and you need 50,000 visitors a month to apply. None of which apply to edgeofdavid.com.

EdgeofDavid.com currently gets 30 visitors a day roughly and growing (slowly, but still growing). I started running AdSense and am quite surprise to see this site earning roughly $2 roughly a week. Pocket change for sure, but at least it covers the cost of paying 8$ a month for a Ghost.org website.

How to increase?

The way I can improve this income source is to simply create more keyword rich content that ranks for what people are searching for. The great thing about Ghost is I can have private, members only content on whatever the hell I want and public, SEO friendly blog posts.

YouTube ads

YouTube hates my vlog. I've created videos every month for years yet my views remain stable at 100-160 views a day no matter what I do. Literally no growth here. I honestly could fly to the moon and interview an alien and that video would still only get a handful of views.

Here is a perfect example:

This is a pattern I've seen countless times. My video is doing well then BAM, views fall off a cliff. I may in fact be shadow banned or perhaps I just suck at vlogging.

Probably a mix of both.

But the revenue from this channel is a meager $10 a month. If I had a magic wand I would love for it to be $4-7 a day or roughly $150 USD.

How to improve

To be honest I have no idea how to fix this beyond changing how I make videos. I think going forward I'll use a combination of my vlogging camera, my iPhone and primarily focus on doing voice over work via a script.

While I do like doing the odd talking head video, perhaps my videos would perform better with me going off a script.

I could also focus more on creating talking head videos with my vlog too and answer some specific questions people have.

Subscription revenue

As this blog is built on Ghost.org and not WordPress, paid subscriptions and email marketing are built in. I currently have a few term paying members which is great and if I could just grow this to 100+ people, that right there would be $300+ a month.

How to improve

I like that Ghost allows me to create private blog posts. From looking at other YouTubers what seems to work is to create private, subscriber only videos. I've tried creating private blog posts but I don't think that draw is compelling enough as sharing behind the scenes of videos I create and private videos.

Affiliate marketing

I currently am not aggressive at all with affiliate marketing on this website which is what I need to change. Affiliate marketing is where you promote products and services from companies and get a commission. So I do need to create more content that is transactional.

I need to get started with creating content promoting Amazon, credit card offers, Ghost.org as an affiliate and so forth. When I started blogging again here I sort of just created whatever content I wanted.

Honestly I got started with Ghost.org so I could create helpful tutorials. But I like the platform so much and I can see this blog growing, it's time to get serious.

Selling Products

I have numerous Skillshare/Udemy courses I can promote as well my own courses as WebsiteCreativePro.com I can promote. I need to get more aggressive about this and put links to my products on this site more as well as promote courses via the growing email list.

How to improve

Provide a coupon code for subscribing to the email newsletter and create the edgeofdavid.com/thanks page into an quick upsell of content artist.

Then when I publish blog posts, offer said coupon code and content artist to everyone subscribed.

Conclusion on how I will make money blogging with this website

So in short I'm going to continue blogging here once every two weeks or so. 2 new posts a month, nothing crazy as this is a side project. I'm also going to change up my videos and do more voice over work as perhaps doing the talking head thing like other vlogs does not work for me.

My most popular video is my "teacher trap" video however so maybe people do like my style. But I'll create the next 10 videos in a new style to see how they perform.