Expat Escape - Behind The Scenes
Hey everyone, I just launched Expat Escape - this is not a hard sell or anything, just want to share the creation process and expectations. I appreciate your feedback on anything as well, so just hit reply to this email to opine.
I use Ghost dot org to run my blog and newsletter. What's great is that it includes paid subscriptions into the platform, and email marketing that actually hits the inbox.
I decided to build out 40+ private blog posts with video content and group that together as a product. The thing with this niche/vertical, whatever you want to call it are that ad rates are low and there are not a lot of affiliate offers to leverage.
So you need to create something to sell, since I've been an expat for 15+ years this is actually my wheelhouse. I'm also curious to try low ticket as I've only sold higher ticket stuff in the past.
"Low ticket" as in price points between $9 to $97 max. I'm planning on creating individual products for different countries and charge around $27 or so. I can also create products like "how to teach English abroad" and charge something like $37 as an example.
I really like Ghost, my site ranks and it's great I can put content behind a subscription Paywall. But one frustration I have with Ghost is that there is NO WAY to offer a one-time price point.
So after creating all this content for Expat Escape, I'm considering moving everything over to Thrive Cart.
I'll still use Ghost and my blog to create sales pages, but instead direct via buttons to a Thrive Cart checkout.
Thrive Cart is a shopping cart platform that allows you to host your own digital products and course material (you need to provide your own video hosting).
The checkout pages on Thrive Cart are fire:
Image, sales copy, order bump. I love it. I think this makes more sense for what I'm trying to do which is make a bunch of low ticket products to help my audience out.
Create quality sales pages via my site, link to Thrive Cart, done.
Right now Expat Escape is private members only content on my site, but I have to charge a monthly subscription which I think is a deal breaker for many. It's worth way more than $7 a month which is an ideal subscription price point. But I think someone seeing $29 or $37 or $49 a month is a turn off.
So, what say you? I appreciate any feedback.
-David
